The design and engineering function in companies is in crisis. The engineering community must deliver designs better, faster and cheaper; design high quality products with lesser designers and across a distributed ecosystem of partners; and respond to increased CIO cost...
Branding: It’s the Muscle in Marketing
“In the end there is no brand until the clients recognize it after it has been marketed.” So said a dear friend as we debated start-up priorities. To him, branding appears to be fluff and of no consequence to a...
Pogo Got it Right: The Enemy is US!
Global warming can be changed, says Rob Watson, CEO of EcoTech International and the founding father of the LEED standard for buildings but only if we change how we think. For one thing, we need to focus on the real...
Thought Carried Into Action
Shai Agassi of Better Place gives us meaningful action that can be implemented within the next 15 years to significantly reduce automotive emissions and, incidentally, reduce the cost of operating a car. His company has started to build prototype battery-change...
Energy Harvesting: An Idea Whose Time Has Come
It was a new expression for me when a friend mentioned it over lunch. “Energy harvesting.” Recovering and using energy that is typically lost or dissipated in the environment to create a virtually inexhaustible source of energy. What a cool...
Corn Ethanol – Panacea or Pariah?
It sounds increasingly as if some current efforts to mitigate climate change may do more harm than good – and do harm to even more than the environment. Corn ethanol fuel, a highly touted biofuel alternative to gasoline, is easy...
Intel Positions Its New Chip as Eco-Responsible
“Eco-friendly” comes first in Intel’s description of its new 45 nanometer processors – “eco-friendly, faster and `cooler’” is the phrase. That’s good news for environmentally conscious customers and good business for Intel. On technical achievement alone, the new processors are...
Enterprise IT Goes Green
“The oblivious capitalist's days are numbered” is the subhead of “Business 3.0,” a recent article in Fast Company by futurist Andrew Zoli. Mr. Zoli describes both some of the disastrous effects our civilization has unleashed on the global environment as...
Radical Ideas for Combating Climate Change: Geo-engineering
The radical idea: Use geo-engineering to reduce the effects of pollutants. The concept is to send sulphate particles into the stratosphere to produce a cooling effect in specific geographic areas. Professor David Keith, of the University of Calgary, talked at...