Thought leaders command respect, and becoming one is the dream of most organizations. One potent way to build thought leadership is to create a white paper that thoroughly explains the company’s product, solution and/or concept. Cabot Partner’s research-based methodology and business-focused writing style provides an independent analysis that decision-makers will clearly understand.
Our thought leadership whitepapers combine both Business and Technical dimensions. They are product of collaborative effort between Cabot Partners, the client, and their clients/business partners. These can be used to drive brand awareness and as a powerful lead generator.
The Thought Leadership Whitepapers typically consist of:
- Executive summary
- Introduction to the whitepaper topic/subject
- Technical architecture
- Exposition of various available options/solutions
- Implementation scenarios across selected industries
- Client examples
- Value proposition and Messaging
In general, the steps followed in generating the thought leadership whitepaper include:
- Interview Key Stakeholders: Create a business and technical list of questions to obtain information about the subject matter
- Build the Value Proposition (by intended audience): Collect, research, analyze and distill relevant existing technical and business literature relevant to articulate the solutions Value
- Craft the Value Messaging by Audience Type: Build the messaging on benefits and value propositions
- Create the draft whitepaper and review with the client team
- Consolidate and finalize the paper for the intended audience by the delivery date
Here’s an example of our deep expertise, experience and capabilities in creating Thought Leadership Whitepapers:
Greater Choice and Value for Advanced Analytics and AI