Intel Positions Its New Chip as Eco-Responsible

Published by: Srini Chari

“Eco-friendly” comes first in Intel’s description of its new 45 nanometer processors – “eco-friendly, faster and `cooler’” is the phrase. That’s good news for environmentally conscious customers and good business for Intel.

On technical achievement alone, the new processors are impressive enough for Intel Co-Founder Gordon Moore to call this the biggest transistor advancements in 40 years. Breakthroughs in manufacturing and materials boost performance, lower power consumption and open the door to future products that are even smaller and more cost-effective.

What makes the new chips faster is Intel’s new manufacturing process, which makes it easier to squeeze increasing numbers of electronic brains on a chip by shrinking circuitry dimensions to 45 manometers from 65 manometers – a nanometer is a billionth of a meter. The new processors are said to have nearly twice the transistor density of previous chips built on the company’s 65 nm technology. This brings the number of transistors up to 820 million for quad-core processors that use the new formula.

Increasing energy efficiency has become key to IT product design not only because of the environmental benefits but because of cost savings for users. In addition, environmental friendliness has been mandated by regulatory bodies around the world.

Whatever the motivation, it’s good to see environmental considerations the No. 1 selling point.

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