"To the potential buyer, a product is a complex cluster of value satisfactions. The generic thing is not itself the product . . .
A customer attaches value to a product in proportion to its perceived ability to help solve his problem or meet his needs."
 
Theodore Levitt
Marketing Success Through the Differentiation of Anything
 
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We would welcome the opportunity to talk with you.

Danbury Office:

Cabot Partners Group, Inc.

100 Woodcrest Lane
Danbury, CT 06810

Tel: 203.205.0705

New York Office:

Cabot Partners Group, Inc.

59 East 54th Street, Suite 61
New York, NY 10022

Tel: 212.421.5257

E-mail: info@cabotpartners.com





 

 
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