"To the potential buyer, a product is a complex cluster of value satisfactions. The generic thing is not itself the product . . .
A customer attaches value to a product in proportion to its perceived ability to help solve his problem or meet his needs."
Theodore Levitt
Marketing Success Through the Differentiation of Anything
Contact Us

We would welcome the opportunity to talk with you.

Danbury Office:

Cabot Partners Group, Inc.

100 Woodcrest Lane
Danbury, CT 06810

Tel: 203.205.0705

New York Office:

Cabot Partners Group, Inc.

59 East 54th Street, Suite 61
New York, NY 10022

Tel: 212.421.5257

E-mail: info@cabotpartners.com


Latest from Cabot Partners
Exigen Insurance Solutions - an example of how Independent Software Vendors (ISVs) can leverage IBM Innovation Centers
Research Computing Drives Economic Development through Novel Collaborations between Governments, Businesses and Higher Education Institutions
Addressing Engineering Simulation Data Management (SDM) Challenges
Optimizing Business Value in High Performance Engineering Computing
Home   What  |  Why  |  How  |  Who  |  Cabot INSIGHTS  |  Clients  |  Where  |  News  |  Blogs  |  Sitemap        
Copyright 2013 Cabot Partners Group, Inc All rights reserved.