"To the potential buyer, a product is a complex cluster of value satisfactions. The generic thing is not itself the product . . .
A customer attaches value to a product in proportion to its perceived ability to help solve his problem or meet his needs."
Theodore Levitt
Marketing Success Through the Differentiation of Anything
Contact Us

We would welcome the opportunity to talk with you.

Danbury Office:

Cabot Partners Group, Inc.

100 Woodcrest Lane
Danbury, CT 06810

Tel: 203.205.0705

New York Office:

Cabot Partners Group, Inc.

59 East 54th Street, Suite 61
New York, NY 10022

Tel: 212.421.5257

E-mail: info@cabotpartners.com


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