"To the potential buyer, a product is a complex cluster of value satisfactions. The generic thing is not itself the product . . .
A customer attaches value to a product in proportion to its perceived ability to help solve his problem or meet his needs."
Theodore Levitt
Marketing Success Through the Differentiation of Anything
Collaborative Consulting

Traditional consultants fall into one of two categories: experts who diagnose problems and provide prescriptions or an extra pair of hands with the time and skill the client lacks to get a job done.

Cabot Partners represents a third model: collaborative consulting. We work interactively with you to understand what's needed and then together, we jointly develop approaches for achieving desired aims.

We also bring a personal network of relationships that can be leveraged on behalf of our clients.

We listen. We talk. We act. Always as part of the team.

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